Shop Black - Kolor Society hosts a Virtual Black Business Expo
Written by Zaneta J Smith & Sierra Smith
New York, Atlanta and DC are famous for Black businesses and organizations - but an upcoming event, hosted July 9, 2020, is aiming to make the Los Angeles area a hub for patronizing Black-owned businesses as well.
Born from the minds of members of the LA social club, Kolor Society, Thee Cultural Exchange is a virtual Black business expo via the Hopin platform offering educational sessions to business owners, more than 20 vendors selling products and services, networking and even an afterparty!
This event was formed with the current national climate in mind; 40 percent of Black-owned businesses have closed during the COVID-19 pandemic. Most Black working-class people are deemed “essential workers”, putting their lives on the line for little pay. Now there is an urgent sense of responsibility to help and support Black businesses and the Black lives that run them.
In the spirit of the legendary Central Avenue, Thee Cultural Exchange wants to (virtually) bring all the communities of the Los Angeles area together to patronize all types of Black businesses, from financial groups to beauty to entertainment to apparel. As an attendee, you will be able to hop from business education sessions from entrepreneurs like Shaiann Hogan, Jon Kinnard and Betina McCadney, to vendor booths to purchase and watch a live or pre-recorded video about the vendor and their product or service, and a networking space to chat with other attendees!
“I watched my business colleagues who depended on physical markets and stores for sales pause during COVID-19. We wanted to provide a space where they can sell again. I also watched black business owners unable to take advantage of PPP due to lack of documentation. We are hoping to change that with the educational sessions. I wanted to shop black from the comforts of my home and still be able to meet and greet the owner of the company. Thee Cultural Exchange solves everything,” says Zaneta J Smith, Creator of Thee Cultural Exchange & Founder of Kolor Society.
For more information and to buy tickets, click here.